The Contour of Luxury Spring/Summer 2018 | Page 104
Patricks produces a variety of premium men’s Utilizing
game-changing technology engi-
hair products from shampoos and conditioners neered by world-renowned chemists, Patricks
to high-performing styling accouterments. Are products
there any particular products in the Patricks Patricks
Recovery Compound (PRC), which
line that you recommend for a hair-grooming addresses hair loss, hair growth and scalp
novice? health. Please elaborate a little more about this
contain
an
exclusive
ingredient,
remarkable ingredient.
I
t’s hard for me to choose as I genuinely
believe all our producers are game-changers.
M2 Matte Finish, Medium Hold Styling Product
is our best seller and most awarded product.
The perfect all-rounder for almost all hair
types. The medium hold will help you easily
create on-trend hairstyles such as a quiff or
pompadour. It’s re-moldable so you can rework
your hairstyle all day.
M3 Matte Finish, Strong Hold styling product
is my personal favourite and I use this every
day. The strong hold will keep even the t hickest
of hair types, or biggest of quiffs in place. The
water and sweat resistant technology is p
erfect
for active lifestyles. Head to the gym or for a
surf and your hair will stay in shape.
To compliment M3 I created SH2 a deep clean
shampoo. I was fed up having to wash my hair
several times before it felt clean. SH2 easily
and quickly washes out all traces of styling
product and impurities in one wash, even our
water-resistant M3. It’s one of our most unique
formulations and took years to perfect. It’s a
real game-changer and I also use it every day.
It features an amazing Violet and Tobacco Leaf
cologne.
F
rom the beginning our number one priority
was the performance of each product. Once
we had achieved market leading performance
we then decided to pack in extra benefits.
We developed a powerful complex with over
17 key ingredients combined with advanced
delivery technology to boost the penetration
into the 3 layers of the hair and target hair loss,
hair growth and scalp health.
The main ingredients directly address
hormonal and aggravating factors of hair
loss. They have been scientifically engineered
to block the
conversion of testosterone to
DHT, preventing the hair cycle to shorten and
hair follicle
miniaturization. It also improved
better anchoring in the scalp and helps r evive
dormant hair follicles. In addition, the f ormulas
are steeped in mineral rich nutrients which
replenish,
moisturize and help improve hair
and scalp health. UV protection is also provided
to shield hair from damaging UV rays and
minimize colour fade.
For more information, visit
patricks.co