The Contour of Luxury Spring/Summer 2018 | Page 108

AD Products within the Lorenzi Milano collections have a refined and classic touch to them . What was the inspiration behind the designs of these collections , specifically “ The Bathroom ” and “ Traveling ” collections ?
LM The design of our products takes place in our workroom and it is inspired not only by our personal taste , but also by the demand of refined customers , in constant search for unique objects . In fact we listen to our customers ’ suggestions and requirements and we do our best to satisfy them .
The inspiration behind ‘ The Bathroom ’ collection , is to creating everyday objects that can turn ordinary life into something special . In fact the bathroom is the innermost room in a house , where someone gets ready to start the day and relaxes to end the day . All the objects in this room are for personal use , it is not something to be shown or exhibited , so the purpose is to create little treasures for everyday life .
The travel accessories are objects to take with you . Each item allows you to contain your personal objects maintaining the order and optimizing the space in the luggage , but at the same time these products are designed to be long lasting and to grow old together with the people who bought them : things to love , to maintain and even repair , if necessary , to pass on to younger generations . It is a more personal and intimate reading of the journey .
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Question &

The sophisticated , top quality , handcrafted items Lorenzi Milano offers has been meticulously manufactured entirely in the Lorenzi Milano workshop in Italy with only the best raw materials . Please share with us what these materials consist of and how are the products made ?
LM The production takes place entirely in Italy , inside the workshop located in Morimondo Street , in the premises of the former Richard Ginori ’ s factory , in the typical Navigable area . The location of the company has been chosen on purpose : a modern interpretation of the traditional factory , it is a way to preserve the values of the Italian manufacturing tradition . That ’ s where the Lorenzi workshop is situated : it is an open and bright space where raw materials are turned into valuable products and where the different collections are designed .
The materials used are unique and often complex to handle and require experience and care to be manufactured . The surface of a horn , a piece of bamboo or a detail made of exotic wood are changeable elements and their structure can change according to the temperature and the humidity level of the environment . It takes years of practice to craft them with confidence , however the manufacturing process has always to be carried out with the utmost care . We supervise the creation of every single item , straight in our workroom . In each project , originality and feasibility are coupled with the craftsmen ’ s manual skills , without forgetting elegance .
We only select natural materials coming from their countries of origin and complying to veterinary and environmental regulations , respecting the Washington convention on international commerce of endangered wildlife and fauna species ( CITES ). We buy them raw and , once in our workroom , they are selected and stored for future production .