The Contour of Luxury Spring/Summer 2018 | Page 118
Q
& A
Alexis Day
Your family owned business, Cup of Luxury, is
so unique that it is in fact America’s only luxury
coffee. You have certainly changed the way coffee
is served up, and intertwined with fine culinary
fare. Let’s go back a bit. Tell us what spawned
your unique, family oriented coffee idea?
Bryan David-Scott
In 2003, I entered the Seattle coffee market as a
broker. While in that position I was exposed to the
full spectrum of quality -- ranging from low-grade
commercial to mid-high-level. I was surprised that
majority of the market was dominated by mediocre
roasters. I launched a feasibility study. Results were
excellent. A second study was then conducted to
determine what Americans wanted. Again, results
were encouraging. We launched our little coffee
company with the intent to become the very best, not
the biggest. In 2012, feeling that I wanted to raise the
bar to the highest level in the world, I sought advice
and counsel from existing tasting panel members and
clients that spent over $5,000 annually for their coffee
habit. A client stated succinctly, "Instead of offering
a luxury range, 95 - 100 points, why not limit your
offerings to exclusively 100 point single origins and
your custom blends?" That was it! I accepted the
challenge. Within four months we were hitting our
target dead center with perfection. We are now the
only luxury brand worldwide to provide exclusively
100 point coffees, and the only true luxury brand in
North America.
Cup of Luxury’s coffees are known to give the
ultimate coffee experience. In 2015, 2016, and
in 2017 Cup of Luxury was awarded as Luxury
Roaster of the Year. Can you share with us the
secret to the success of your peerless coffees?
Bryan David-Scott
Relentless passion to provide the very finest coffees.
Clear vision. And ultimately, to reach the pinnacle we
have achieved has taken hundreds of people willing to
give of their time, talent, and resources. Apparently,
the right connections submitted a number of our
coffees to panel members of the Luxury Coffee
Council. Over the course of several months, our coffees
underwent scrupulous examination with particular
emphasis on appearance, aroma, taste and finish.
Pitted against brands that are deemed luxury, we
emerged as the greatest brand worldwide. Our coffee
beans are virtually perfect; the aroma is beautifully
intense, the taste of each coffee is unique and delivers
an experience no coffee in the world does; the finish
of each coffee lingers and is considered the smoothest,
cleanest finish of any coffee.
S