The Contour of Luxury Spring/Summer 2018 | Page 40
Alexis Day
With the help of your team The Family Business
tattoo business grew to International success
reaching far beyond the city limits of London. The
business was elevated to a level of distinction in
the tattoo world due to the company’s impressive
custom made to order design artistry, as well as
the observable top level customer care. What is
the process for receiving a custom made tattoo
at The Family Business?
Alexis Day
Your style is inspired by Japanese and Art Deco
imagery. Will you share with us why these styles
resonate with you in the way that they do?
Mo Coppoletta
My influences are many,I was always attracted by
decorative arts spanning through the centuries.
Definitely Art Deco and japanese iconography
are very strong in my repertoire, they have a
lot in common:elegance, personality cleanliness
of lines even in their most elaborate forms, but
most of all their style or influence is so actual,
they never went “out of fashion”.
The sheer elegance of art deco or Japanese
art is timeless; just look around the majority of
modern bars or restaurants for example, many
of them are Art Deco inspired in order to convey
an opulent elegance to their patrons.Some do
it better than others but those style are still
permeating visual arts these days.
Mo Coppoletta
As I mentioned above,I had a clear vision on the
shop I wanted. Every aspect had to be taken care
of:performing a very good tattoo was essential
but not just enough in my opinion:the customer
had to feel comfortable from the moment he
entered the studio till the time he got wrapped
up after a session and that included a fantastic
approach with front desk and a satisfying
consultation with each individual artist.99%
of the tattoos we perform have one or more
consultations in order to make each customer
at ease, despite the size or complexity of the
tattoo.Tattooing changed a lot in the last 10/15
years, now it is a service and every aspect of
the service need to be on point, like any other
high end retail experience, with the exception
that a tattoo is far more personal and deep
than any other product you can buy.The magic
of tattooing is still alive ,tattoo studios are great
places, but they need to be contextualised with
today s customer expectations.