The Contour of Luxury Spring/Summer 2018 | Page 42
Alexis Day Mo Coppoletta
It was through your exploration of different
mediums, that you crossed into areas completely
divergent of the classic tattoo world. You began
to develop collaborations in such areas as product
design, branding, print media and more, which
I think was quite genius. From this, in 2011,
Coppoletta Designs was founded. I was playing the idea to expand my aesthetics
to other fields, without having a specific idea
in mind.As I fell in love with tattooing so I
started getting more and more determined
to try to see if I could venture in other fields.
Amongst the first projects definitely the fabrics
I designed for Liberty London and the Romain
Jerome watch ,and the stop animation movie
that we created for it,were the highlights ,they
had immediate successes and they led to the
other collaborations.I like the fact that, to these
days,every project I take on is different from the
next one, challenging me to interpret the dna of
the brands I collaborate with, in different fields.
All of this is very exciting now, stepping away
from the visual process that I need to create
a custom tattoo, now I need to broaden the
possibilities which are really never-ending.
Please give us an overview of how that transition
took place and was the first product collaboration
an immediate success?