5
AD
5. Luxury is your primary focus, and one of the skills that
you are instrumental in helping your clients develop is the
ability to create a world-class luxury brand that represents
the unique qualities and authenticity of who they are. With-
out giving away your trade secrets, will you share how you
achieve this and why it is important for your clients to have
this business skill set?
Ultimately , without going into too
much detail, my proprietary system
is called the Powerhouse Brand Pres-
enceā¢. The three pillars I focus on
are CLARITY, STRATEGY, and STYLE.
Without clarity, it is very difficult to
commit and focus in a powerful way.
Without the strategy, the best ideas
fail and without style, you cannot
be distinct or stand out. Clarity is
Queen, Strategy is King and style is
what will tell people you reign su-
preme.