8
AD
8. As an expert on global
luxury, what do you consider
to be the most crucial factor
in exposing a luxury brand
globally?
HF
The brand identity for me
has been a key part of my
signature work with clients.
Over the years I have been
fortunate to work in a variety
of industries and is a lifelong
learner, I have studied many
different approaches, ideas,
and philosophies from some
of the greatest minds in psy-
chology, science, sociology,
and business.
I am still learning every day, but over the years I have seen that there
are certain elements when consistently leveraged in a brand’s iden-
tity and strategy, help create greater results and distinction in the
global market. It allows the brand to transcend culture and speak
to people’s hearts and minds in a way that is universal. Successful
brands leverage their distinct brand identity and this is a key aspect
of the work that I do with clients using a multidisciplinary approach
that can successfully be applied in any industry.