esidences:
Wealth
essweek
e being drawn into the
branded properties are
W
ith over 400 properties globally, luxury
brands such as Porsche, Aston Martin,
and Four Seasons Holdings have
already pressed their branding on residential
towers across the world, and an additional 110
more properties are to be built by 2023. This
adds up to a total of 69,000 units, according to
Alexandros Moulas, a director of international
development at Savills Plc, a London property
consulting company, as reported by Bloomberg.
B
uyers do not seek residence at
luxury-branded buildings merely for the
logo attached to it; the whole lifestyle
that accompanies high-end luxury must appeal
to the buyer. Reported by Bloomberg, Chris
Graham, managing director of Graham
Associates, a London-based real estate
marketing firm, stated, “You aren’t just wearing
the brand. You’re surrounded by it.” When
purchasing a residence at the hotel chains Four
Seasons and Mandarin Oriental International,
Ltd., bragging rights are included, which may
sound like a given, especially since these hotels
allow the developers to sell the units for 31
percent more than non-brand properties.