R
esidences with luxury brand
logos are the culmination of
opulence—or the embodiment
of ostentation, whichever way one
looks at it. At the Porsche Design Tow-
er, which opened near Miami in Sunny
Isles Beach, Florida in 2017, there is a
car elevator to transport Spyders and
911s to private sky garages. At the
Aston Martin Residences on the Miami
River, which will be completed in 2022,
copious impressions of the brand’s
logos will inundate the lobby entrance,
concierge desk, and common areas of
upper floors. Amenities at this location
include a 24-hour valet service, a dock
for a superyacht, and a clubhouse on
the 55th floor with an infinity pool.
R
esidences branded by high-end companies necessitate a premium for
purchasing one of the lavish units available, and buyers are paying for
the luxury. With their popularity on the rise, luxury-branded towers are
soaring around the world for those who are seeking top-tier living. In the years
to come when more luxury condo developments are completed and put on the
market, are more buyers going to transition from owning private homes to
purchasing units branded by high-end companies to experience stately
high-rise living?
Source: bloomberg.com, therealdeal.com