“ Nova Social Club will be a modern sanctuary for talent , influencers , creatives , and tastemakers ,” said Saghian . “ Fashion Nova was the pioneer of social media market- ing , creating a digital platform for influencers and creators when the industry was in its infancy . And now , we ’ re pioneering a physical space for this community to con- nect , collaborate , and interact with our brand . There is nothing like this currently existing in the fashion industry , period .”
he new Fashion Nova HQ to debut two groundbreaking concepts : Nova Social Club , a collaborative space for influencers , creators & VIPs , with fitness studio , wellness spa , content & podcast studios , showroom and more ; and Nova Founders Lab , an incubator-accelerator for emerging brands , creatives , and founders across fashion , marketing , and technology
LOS ANGELES , CA ( August 28 , 2024 ) — Fashion Nova , the world ’ s leading trend-to-market fashion and lifestyle brand , announced the acquisition of a premier stateof-the-art office campus in Beverly Hills , CA , which will serve as new global headquarters for the innovative , tech-enabled fashion retailer . The 175,000-square-foot building was purchased off-market by Founder & CEO Richard Saghian for $ 118 million in an all-cash transaction from Tishman Speyer .
Located at 407 North Maple Drive ... Fashion Nova ’ s global headquarters is positioned to power the brand ’ s continued hyper-growth , speed-to-market , and creative & technology disruption . In addition to providing newly designed ergonomic office spaces for 500 + corporate employees , Fashion Nova HQ will debut Nova Social Club – a private , by-invitation-only collaborative space for creators , influencers , celebrities , and VIP guests , where the brand ’ s inner circle can enjoy curated amenities and bespoke partnerships .
Plans for the dedicated inner sanctum include a fitness studio , wellness spa , content & podcast studios , screening room , meditation & yoga garden , cosmetic micro-treatment bar , organic culinary outpost , showroom and more .
“ Nova Social Club will be a modern sanctuary for talent , influencers , creatives , and tastemakers ,” said Saghian . “ Fashion Nova was the pioneer of social media market- ing , creating a digital platform for influencers and creators when the industry was in its infancy . And now , we ’ re pioneering a physical space for this community to con- nect , collaborate , and interact with our brand . There is nothing like this currently existing in the fashion industry , period .”
Photo Credit : Michael Allen Creative