AD
AD
What
some
of your
design
influences
What
are are
some
of your
design
influences
and and
inspirations
motivates
creativity?
inspirations
that that
motivates
your your
creativity?
AZ
AZ
AD
AD
Mousa
Al Awfi
are obviously
an enterprising
Mousa
Al Awfi
you you
are obviously
an enterprising
business
woman
a great
vision,
as the
business
woman
with with
a great
vision,
as the
Atelier
Zuhra
a splendid.
What
Atelier
Zuhra
is a is splendid.
What
are are
the the
design
backgrounds
of both
design
backgrounds
of both
you you
and and
your your
talented,
forward
thinking
designer
daughter
talented,
forward
thinking
designer
daughter
Rayan
Al Sulaimani?
Rayan
Al Sulaimani?
AZ
AZ
everyone’s
surprise,
really
To To
everyone’s
surprise,
we we
have have
not not
really
formal
training
to learn
fashion.
had had
any any
formal
training
to learn
fashion.
Of Of
course,
a degree
fashion
would
course,
a degree
in in
fashion
would
help help
anyone
stand
amongst
contemporaries
anyone
stand
out out
amongst
the the
contemporaries
in the
longer
I am
defending
in the
longer
run run
so I so am
not not
defending
not not
having
an advantage,
is just
having
one one
is an is advantage,
but but
this this
is just
our our
of the
story.
mother
I both
side side
of the
story.
My My
mother
and and
I both
have have
immense
work
passion
behind
had had
immense
hard hard
work
and and
passion
behind
label
is what
clicked
our our
label
and and
that that
is what
has has
clicked
for for
us. us.
Creating
fashion
is not
easy,
lot of
Creating
your your
fashion
line line
is not
easy,
a lot a of
assessments
to be
taken
assessments
have have
to be
taken
and and
lots lots
of of
things
be done,
it can
be overwhelming.
all overwhelming.
things
to be to done,
and and
it can
be all
really
a degree
or background
But But
you you
really
don’t don’t
need need
a degree
or background
to be
fruitful,
is motivation,
to be
fruitful,
all all
you you
need need
is motivation,
drive
urge.
drive
and and
urge.
Most
of the
influences
derive
from
Most
of the
time time
our our
influences
derive
from
artistic
history
nature.
example,
artistic
history
and and
nature.
For For
example,
one one
of our
most
famous
collection
inspired
of our
most
famous
collection
was was
inspired
by “Barcelona
Modern
Mosaic”
by “Barcelona
and and
the the
Modern
Mosaic”
by by
Antonio
Gaudi.
Antonio
Gaudi.
latest
collection
is inspired
by roses.
Our Our
latest
collection
is inspired
by roses.
It It
illustrates
cycle
phases
a rose’s
illustrates
the the
life life
cycle
and and
phases
of a of
rose’s
(alongside
its various
shades
of colours)
life life
(alongside
its various
shades
of colours)
starting
unopened
a blooming
starting
with with
unopened
bud bud
to a to
blooming
red red
rose,
to finally
a wilted
dried
red/black
rose,
to finally
a wilted
dried
dark dark
red/black
rose.
focus
deeply
on our
inspiration
rose.
We We
focus
deeply
on our
inspiration
and and
research
lot before
deriving
the final
outcome.
research
a lot a before
deriving
the final
outcome.
I believe
process
gives
every
I believe
this this
process
gives
each each
and and
every
design
of ours
a deep
meaning
value.
design
of ours
a deep
meaning
and and
value.