The Contour of Luxury Fall/Winter 2018 | Page 202

Peter Bagley's opulent atelier The The Peter Bagley's opulent atelier appointments invitation appointments are are by by invitation only only complete with individual and and are are complete with individual attention. How do you combine traditional attention. How do you combine traditional couture tailoring expertise with couture tailoring expertise with a a contemporary approach to customer contemporary approach to customer satisfaction care? satisfaction and and care? This is two sides This is two sides of of the the same coin. tailoring same coin. The The tailoring is is about details all all about care care and and details it it does matter whether does not not matter whether a a garment is made to measure garment is made to measure or or bespoke same attention fully fully bespoke the the same attention to detail is taken. to detail and and care care is taken. In In customers were treated the the past past customers were treated differently gone days differently gone are are the the days when customer when the the customer was was a a necessary interruption to the necessary interruption to the Today customers day. day. Today my my customers are are welcomed treated treated with with welcomed respect courteously. respect and and courteously. In In past, a customer would the the past, a customer would Bagley call call you you Mr. Mr. Bagley and and you you would reply would reply yes yes Sir Sir no no Sir Sir today much more today it it is is much more informal many of my informal and and many of my customers address customers will will address me me by my Christian name by my Christian name and and I theirs. However, there I theirs. However, there is is a line which must never a line which must never be be crossed friendliness is one crossed friendliness is one thing but but overfriendly overfriendly is is thing quite another ultimately quite another and and will will ultimately drive your customer away. drive your customer away.