The Contour of Luxury Fall/Winter 2018 | Page 241

Alexis Day Alexis Day Although fashion has has long long been a part of your DNA, where did did your your passion to create Although fashion been a part of your DNA, where passion to create custom-made suits suits originate from? custom-made originate from? Dave Welch Dave Welch When I decided to start the the b.spoke brand, it was about more than than just just the the clothes; it was When I decided to start b.spoke brand, it was about more clothes; it was about the the mission behind it. We work to create wardrobes that that are are reflective of who are are about mission behind it. We work to create wardrobes reflective of who clients are are and and how how they they live live their their lives. Our Our philosophy is that fashion is not about what clients lives. philosophy is that fashion is not about what you you wear, but but how how you you wear it, and most importantly - why you you wear it. Essentially, we we wear, wear it, and most importantly - why wear it. Essentially, don’t believe in just selling clothes, we we believe in selling confidence. don’t believe in just selling clothes, believe in selling confidence.