How
have
you you
transformed
social
media
(Instagram)
into into
a search
engine
for for
new new
How
have
transformed
social
media
(Instagram)
a search
engine
material
and and
a way
to showcase
art? art?
material
a way
to showcase
JD
JD
Social
media
is an
platform
today
to show
who who
you you
are are
and and
what
you you
do do
Social
media
is important
an important
platform
today
to show
what
to the
world:
collectors,
new new
collectors
and and
anyone
interested
in art.
It is It a is great
to the
world:
collectors,
collectors
anyone
interested
in art.
a great
opportunity
for for
artists,
there
are are
maybe
now now
more
artists
with
social
media
than
opportunity
artists,
there
maybe
more
artists
with
social
media
than
before.
This
is how
I discovered
Henrik
Uldalen
who who
did did
our our
first first
solo solo
exhibition
before.
This
is how
I discovered
Henrik
Uldalen
exhibition
back
in June
2018.
The The
first first
time time
I saw
his his
work
was was
on Instagram.
Instagram
however,
back
in June
2018.
I saw
work
on Instagram.
Instagram
however,
is just
an image
and and
first first
meeting
impression,
it is it superficial,
so it so is it maybe
the the
first first
step step
is just
an image
meeting
impression,
is superficial,
is maybe
when
you you
can can
see see
something
interesting.
We We
are are
doing
some
good
business
with
social
when
something
interesting.
doing
some
good
business
with
social
media,
it works
well well
with
us, us,
we we
also also
offer
a virtual
tour tour
through
our our
website,
which
media,
it works
with
offer
a virtual
through
website,
which
helps
people
to see
the the
exhibition
from
anywhere
in the
world.
helps
people
to see
exhibition
from
anywhere
in the
world.
What
do you
look look
for when
you you
come
across
emerging
artistic
talent,
and and
what
is the
strategy
What
do you
for when
come
across
emerging
artistic
talent,
what
is the
strategy
behind
promoting
them?
behind
promoting
them?
I don’t
really
look
for for
anything
, when
I came
across
my my
current
show
with
I don’t
really
look
anything
, when
I came
across
current
show
with
Turkish
artist
Zumrutoglu
, I was
in Istanbul
for for
business
and and
discovered
his his
work,
Turkish
artist
Zumrutoglu
, I was
in Istanbul
business
discovered
work,
I was
straight
away
attracted
by by
his his
paintings
, so , I so was
immediately
in touch
with
I was
straight
away
attracted
paintings
I was
immediately
in touch
with
him.
It took
us some
months
to get
to know
each
other
and and
for for
him him
to trust
me. me.
We We
him.
It took
us some
months
to get
to know
each
other
to trust
opened
in October
his his
first first
solo solo
exhibition
Mirror
of darkness
and and
we we
had had
a very
opened
in October
exhibition
Mirror
of darkness
a very
successful
show.
It was
a big
risk risk
because
it is it not
commercial
, it , is it not
decorative,
successful
show.
It was
a big
because
is not
commercial
is not
decorative,
he he
is a is strong
artist
and and
sometimes
dark
but but
the the
artworks
sold
to important
a strong
artist
sometimes
dark
artworks
sold
to important
collection
and and
also also
to a to foundation
in Mexico
and and
Taiwan.
We We
are are
promoting
them,
collection
a foundation
in Mexico
Taiwan.
promoting
them,
but but
we we
give give
them
love love
and and
time
and and
maybe
collectors
feel feel
that, that,
our our
business
model
them
time
maybe
collectors
business
model
is not
commercial.
is not
commercial.