The Contour of Luxury Fall/Winter 2018 | Page 386

Alexis Day Alexis Day a little bit about Chocolate brand name. How arrive at this name wh i Tell Tell us a us little bit about the the ‘57 ‘57 Chocolate brand name. How did did you you arrive at this name and and what ‘57 Chocolate ‘57 Chocolate It took a while to come up with a brand name, because where nation proce It took us a us while to come up with a brand name, because we we where the the nation was was processi knew wanted name to speak about what trying puree puree paste. Today, knew that that we we wanted the the name to speak about what we we are are trying and and paste. Today, Gh amount of tomatoes its tomatoes to accomplish through business. Chocolate is short to accomplish through our our business. ‘57 ‘57 Chocolate is short for for amount of its and and tom mills, sugar factories, 1957, Ghana’s of independence. Ghana African rice rice 1957, Ghana’s year year of independence. Ghana was was the the first first African mills, sugar factories, and a dairy industry is completely nation to gain independence from colonial powers paved nation to gain independence from colonial powers and and paved the the dairy industry is completely non imports goods it can g other African nations to the do the same. 1957 way way for for other African nations to do same. The The year year 1957 is is imports goods that that it can grow of such goods. nami about Ghana obtaining its freedom, about can-do one one not not just just about Ghana obtaining its freedom, it’s it’s about the the can-do of such goods. By By naming spirit behind independence thereafter. Under striving striving to create an aware spirit that that was was behind independence and and seen seen thereafter. Under to create an awarenes amongst youth all G President Kwame Nkrumah, Ghana manufacturing amongst our our first first President Kwame Nkrumah, Ghana was was manufacturing the the youth that that all Ghan resources through process consuming its own goods. Ghanaians were adding value and and consuming its own goods. Ghanaians were adding value to to resources through processing finished goods of premium local resources, processing them finished goods. Back finished local resources, by by processing them into into finished goods. Back goods of premium val locally globally. nam then, Ghana industries factories longer then, Ghana had had industries and and factories that that are are no no longer in in locally and and globally. Our Our name is consumption of made existence today. These factories were set in up the in the regions where and and existence today. These factories were set up regions where consumption of made in G i resources were most prominent. There were tomato factories the the resources were most prominent. There were tomato factories Alexis Day Alexis Day Your prize ingredient delicious chocolates is your country Ghana’s natural resour Your prize ingredient for for your your delicious chocolates is your country Ghana’s own own natural resource, being of the world’s leading producers of cocoa beans, do you Chocolate redefining being one one of the world’s leading producers of cocoa beans, do you see see ‘57 ‘57 Chocolate redefining lu ‘57 Chocolate ‘57 Chocolate aspects of Ghana’s cul There been a global from sugary massed produced aspects There has has been a global shift shift from sugary massed produced of Ghana’s art art and and culture are beans the beans sourced chocolate to luxury chocolate is single origin produced that that chocolate to luxury chocolate that that is single origin and and produced not not only only are the sourced lo is also manufactured locally. in small batches a high cocoa content. Chocolate in small batches with with a high cocoa content. ‘57 ‘57 Chocolate is is is also manufactured locally. The T ingredient in our a part of the latter. ourselves redefining what it means ingredient a part of the latter. We We see see ourselves redefining what it means in our milk milk and and dark dark chocolate is is always always to a be luxury a luxury African chocolate brand. Having grown to be African chocolate brand. Having grown up up chocolate cocoa. want internationally—living in places as the United States, cocoa. internationally—living in places such such as the United States, We We want to to ensure Senegal, France, Switzerland it became apparent to us ensure Senegal, France, and and Switzerland it became apparent to us that that we we are are featuring richness there a stigma toward made in Africa goods—even featuring that that there is a is stigma toward made in Africa goods—even the the richness and and flavor of the most important amongst Africans. African brands were never as luxurious flavor amongst Africans. African brands were never seen seen as luxurious of the most important or high quality often “cheap” grade, lacking ingredient not just giving c or high quality but but often “cheap” low low grade, and and lacking in in ingredient and and not just giving our our custo quality. brand seeks to give customers a completely a quick a quick sugar More often quality. Our Our brand seeks to give our our customers a completely sugar fix! fix! More often than t different experience, from moment chocolate people people asking if our chocola a different experience, from the the moment they they see see our our chocolate asking us if us our chocolate packaging is truly made in this to the moment it. Our packaging features various packaging to the moment they they taste taste it. Our packaging features various is truly made in this co