The Contour of Luxury Fall/Winter 2018 | Page 547

AD The Alexander McDiarmid Design team creates design concepts and solutions that are intentionally “out of the box”. Tell us more about your full service design processes and your stand out approach. AM When I founded the studio I knew we had to stand out in a heavily saturated part of the yacht industry in terms of design service offering and opportunity. Our early concepts completely rethought exterior yacht design possibilities and interior layout in our own inimitable style. Still to this day they continue to show a fresh approach and are of very unique and varied in inspiration. “Drawing is an international language. We draw for clients and they understand the idea.” We start each new yacht design project by listening to the client’s requests. The client is always King and Queen and it will always be their yacht design project. Listening and translating a client’s vision for a successful project design execution is crucial. Work can then start on the initial General Arrangement/ GA drawing in 2D. We sketch in front of clients and transfer into 3D modelling once ideas are chosen for development. You will always see wild and glorious concepts that are just not feasible to make any realistic jump into engineering reality but these can be great catalysts of ideas. Finally we work with our 3D visual artists and modellers to produce photo realistic images and these help show a client their vision, the projects overall design and its capabilities…. as they say a picture is worth a thousand words. As a designer you need credibility in what you produce. I am a great advocate of “Concept first then Design” and employ that mantra with every project we undertake from yachts to aviation, electric vehicles to industrial design, branding and identity design. Iwana 87m Superyacht