The Contour of Luxury Fall/Winter 2018 | Page 551

You are lauded for the successes of your design studio’s design creations for superyachts, aircraft, jets, and helicopters. Your company Alexander McDiarmid Design presents aviation design for international and domestic airline branding and identities, private and commercial clientele, livery, paint schemes and interior design. Having garnered an impressive appeal in what can be a ruthless industry, and offering a competitive array of services through Alexander McDiarmid Design, what exceptional ingenuity can we expect to see next from Alexander McDiarmid? AM The run up to the annual Monaco Yacht Show every September is a busy time for a design studio. Two years ago we began collaboration with Ghost Yachts for a number of projects including their forthcoming flagship yacht design, the G250. We have created a 75m/250’ project adhering to legendary Industrial Designer Dieter Rams’ ‘Ten Principles for Good Design’. Applying this design philosophy for the first time ever to superyacht exterior design, along with never before seen naval architecture in the superyacht world is not only exciting but truly visionary and innovative thinking. The project redefines superyachts and their design. It will be unveiled at the show in September to a select few key individuals and VVIP’s. Along with a explorer yacht and other concept yacht designs we are developing electric vehicles including a luxury electric crossover pick up truck and roadster. We have exciting aviation design projects on the drawing board too along with branding and concept generation for film production. Thank you very much for the opportunity to respond to your questions. Alexander McDiarmid Aix-en-Provence 03/07 2018