We love the Patricks design aesthetics led by your award-winning product packaging design , which is minimalistic , intelligent , functional and unlike anything in the men ’ s grooming market that we ’ ve seen . What was the inspiration behind your brand ’ s artistic and sleek style ?
I wanted something that would set us apart both on the shelf and from a functionality point of view . Being an industry outsider this meant I was not constrained by industry norms and I draw inspirations from my love of luxury cars , watches , Apple products and architecture . If I had listened to everyone we would have released a product that was no different to anything else on the market . I think I drove the packaging company crazy with how perfect I needed to get everything and really had to fight for the high level of quality I expected . I was not prepared to compromise on anything even if it took several years , countless re-works and exceeded our budget !
Our award-winning packaging was specifically designed for travel and combines luxury and efficiency for the jet set . Sleek and intelligent , functional and beautiful , our packaging takes pride of place among our proudest achievements .
I was heavily influenced by the designs of Lamborghini , Apple , Audi and Aston Martin . I think all these companies have a perfect balance of form and function . One of the key elements of the design was the double lock system which we designed primarily for travel , whether it be to the office , gym or around the world and ensures the package will not open in transit . The size of the package also complies with carry-on and hand language regulations for all commercial and private airlines .
I also used the fibonacci sequence ( Golden Rule ) to design the dimensions of the packaging to give it beauty and feel natural in your hand . 98mm x 68mm x 35mm are the dimensions and I even de-bossed them into the side of the packaging . The packaging also features exactly the same angle on the top of the package as the side air intakes of the Lamborghini Aventador .
Real aluminium has been fused into the latch and base plate to provide strength , durability and beauty . The labels are laser etched directly onto the aluminium eliminating the need for paper , stickers and glue . The matte finish on the outside of the container is tactile , practical and beautiful . A thin rubber inlay seamlessly integrates under the aluminium base to prevent slippage in wet areas , protect bathroom surfaces and ensure a gentle audio when putting the package down . I ’ m also a massive James Bond fan and as a tribute I included 007 in all of the barcodes and even named the company Patricks Universal Exports ( James Bond ’ s company when he ’ s undercover ). I have pushed really hard to make the Patricks brand the best it can be in every area whether its design or performance . The branding is still evolving but it is definitely an aspirational brand due to the price point and packaging .