The Contour of Luxury Spring/Summer 2020 Issue | Page 396

1942 LA MAISON TRIGERE The birth of the legend Vehemently opposed to his young wife working, Pauline Trigère’s husband unexpectedly deserts her and their children. Relying upon talent and determination, Trigère establishes her own New York Maison de Couture. Madame borrows $1500 and sells a pair of her diamond earrings from her personal jewellery collection to finance the new business. Her impeccable mastery of French styling attracts important couture customers and major retail buyers across North America and Europe. Within three years the House of Trigère is widely renowned.