I n a world that emphasizes immediacy , we choose to anchor ourselves in the tradition of craftsmanship and thoughtful execution . Our process begins with only the best materials and ends with forms that can be admired for a lifetime . Japanese Craftsmanship , with its unique heritage of combining handcrafted techniques and innovative technology , is unmistakable in every piece of Matsuda Eyewear . Each finished Matsuda Frame is an art object unto itself- -as pleasing to the hand as it is to the eye . Matsuda Eyewear : luxury through material , quality through craft , innovative by design .